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Easter Ross Area Place Plan

How the Plan Was Developed

This Plan has been written in partnership with local communities, public and third sectors. To achieve this, we undertook a range of engagement activity throughout 2023 and 2024 to gain a shared understanding of the needs and aspirations of those who live, work and visit in Easter Ross. We established a cross-sector steering group tasked with analysing existing plans and consultations related to Easter Ross. The findings were then presented to stakeholders which kickstarted conversations and workshops (detailed below) which generated hundreds of valuable contributions setting out aspirations, ideas and priorities for Easter Ross.

  • Our Place Our Future Issues and Visioning Workshops involving key stakeholders from public, private, third and community sectors identifying the current issues, outcomes for the future and action needed to get there.
  • 8 focus group conversation workshops with stakeholders, community groups, Community Councils, young people and families to establish what it’s like to live and work in Easter Ross, gaining real insight into the lives and experiences of residents and service providers.
  • Area Place Plan pop up stalls at 2 Talking Town Events to get more feedback from members of the public and service providers.
  • Online ‘Place Standard’ survey, capturing information from 87 respondents on what it’s like to live, work, play and visit in Easter Ross. Data was gathered from Easter Ross evidencing what people thought should be protected, changed and improved.
  • Place Standard focus groups with 81 young people from Youth Forums in Tain, Invergordon and Alness.
  • Workshop-based activity gathered data on the 14 Place Standard categories.
  • Individual meetings with statutory and third sector partners to inform the content of the plan.

 

The key priorities from the Easter Ross Area Place Plan are: 

People
  • Mental Health and Addiciton Support 
  • Ageing population and increased number of people living with chronic disease 
  • Community Hubs
  • Youth and Family Support
Place 
  • Active Travel, Transport and Connectivity 
  • Housing and Development 
  • Heritage and Culture 
  • Environmental Sustainability
Prosperity 
  • Job Creation and Training 
  • Sustainable Tourism 
  • Community Wealth Building 
  • Embed Inclusive Decision-Making